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- Mon Mar 15 2004
... Chocolate Plc Index Introduction I am the sales and marketing director for Chocolate Plc, a confectionary company based upon Cadburys. I have been asked by Chocolate Plc to create and market a new confectionary product. The aims of this new product will be to increase Chocolate Plc's market share of the confectionary market, and also to increase the product lifecycle of the company's other products portfolio. I am first going to have to research the confectionary market to look for openings for new products. The confectionary market is a developed market, and so there is very little room for a new product so I will have to look carefully for an opening. (The term 'developed market' means a market that has a very large amount of products, and has reached saturation point so there is very little room for any new ones.) After completing my market research, I will have to decide what
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