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China Mengniu Dairy Company Limited marketing plan seeks to sustain the significant increase in company sales and profit over past year
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Executive Summary: China Mengniu Dairy Company Limited marketing plan seeks to sustain the significant increase in company sales and profit over past year. The profit target is RMB573 million. The sales revenue target is RMB10000million, which will increase 30%over last year .This increase is seen as attainable through the effective marketing strategy (e, g. sale promotion, advertising, distribution outlet, etc.) The required marketing budge will be RMB4400 million, an20% increase over last year. Introduction: China Mengniu Dairy Company Limited, one of the leading dairy product manufacturers in China, Founded in 1999, Mengniu Dairy Company Limited produces, markets and distributes dairy products such as liquid milk (including UHT milk, yogurt, milk beverages), ice cream and other dairy products (including milk powder and milk tablets) throughout China. Based on the big grassland as the company's production base, the suitable environment...
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