Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

ASSIGNMENT: A new retailed business (e.g. Greeting card shop/florist) is opening in your area. Similar businesses already exist in the area and for the new business to be successful a small scale marketing campaign will be necessary. You will need to investigate: the different types of media that would be available for such a campaign the market research that could be undertaken to decide upon the marketing campaign marketing itself, including promotion and advertising ACTIVITY: Prepare a marketing plan for your campaign. The plan must indicate: Alternatives you have considered. The reasons for the decisions you have made. INTRODUCTION: The business I have chosen in my project is called "ELEGANCE(tm)". It is a beauty parlour in Edgware Road, in Central London. I have chosen this as the location as there are no beauty parlours in this area, and this may be a good investment. However, there are hairdressers and nail salons scattered all over the area. This may provide competition, as...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 147,231 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk