Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
Business Studies Types of market researchPrimary ResearchPrimary data are that do not already exist. They have to be collected by a research. Collecting primary
Member rating: No Rating | Words: | Submitted: Tue Oct 17 2006
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Business Studies Types of market research Primary Research Primary data are that do not already exist. They have to be collected by a research. Collecting primary data is sometimes referred to as field search. Some advantages of primary research are :- * specific to the firm * Up to date information * Can answer psychological questions However, there are also some disadvantages which are as follows:- * Usually very expensive * Risk of bias Secondary Research Secondary data are that already exist in some form, collecting secondary data is sometimes known as desk research. Some advantages of secondary research are :- * Relatively cheap since it already exist * Gives an overall view of the market * Often uses very large samples Some disadvantage of secondary research are:- * Data can be out of date * Not specific to user's needs Uses of market research and why companies do it market research gather information about consumers, competitors and distributor's within a firm's target market. It is...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 146,192 others
Receive email updates for this category
- Simply tell us your email address and receive a weekly Study Help Email for FREE
- Receive 3 FREE essay views with each email
- Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk
