Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

1. WHAT IS MARKETING? Marketing includes identifying unmet needs; producing products and services to meet those needs: and pricing, distribution, and promoting those products and services to produce a profit. The process of identifying and researching specific segments of a population for the purposes of selling them a product or a service. The importance of marketing to a business cannot be over - emphasised. Marketing is the engine that drives any business. There is no point having goods for sale if they are not wanted by the customers or if the customers do not know that what you are trying to sell even exists. Marketing means finding out what the customers want, what the customers require. Providing it and making sure, usually by advertising, that the customers know it is there. Marketing activities include: * Carrying out market research to find out the needs and requirements of the customers, * Developing products to meet these...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 145,970 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk