Business Studies Assignment Marketing

... Business Studies Coursework Business Studies Assignment Marketing Coursework The aim of this coursework is to evaluate the marketing strategy of a familiar product or service, making recommendations on whether the marketing mix should be changed in any way. For my assignment I am going to investigate a bowling organization. Below is a map of the bowling organizations near and in Newcastle Upon Tyne: http://www.multimap.com/map/browse.cgi?client=public&X=425000&Y=575000&width=700&height=400&gride=&gridn=&srec=0&coordsys=gb&db=&addr1=&addr2=&addr3=&pc=&advanced=&local=&localinfosel=&kw=&inmap=&table=&ovtype=&keepicon=&zm=1&scale=200000 The bowling alley at the metrocentre has facilities such as; a diner, a restaurant, shops, amusements, bars and American pool. For one game of adult bowling they charge £5.50. They have many promotions mostly better value offers aimed at all ages: birthday parties for children, teenagers with mega teen parties, students with unlimited bowling, bowling and a meal offer, etc, they also promote other business' which are near to them such as laser quasar. The bowling alley in Whitley Bay has facilities such as; American pool, bars, amusements

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