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Introduction & Aims In this marketing project I am going to look at a sport shops. I will be running a marketing campaign for a sport shop which will be selling sports equipment and sports clothing; this is because I am interested in sports and think there is a gap in the market for sports wear. The business will target people who want sports equipment, sport shoes, clothing etc. The business will be called 'Adams Sports'. I will need to conduct careful research into my target market and use the knowledge I have of the area to choose the right promotional techniques.. My research objectives are: 1. To see where the demand for my service is the highest 2. Also to see how much competition there is in the particular area 3. Find the right location using the above aims 4. To find out the quality of service the customers expect. 5. Last and final to find...

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