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Business- Cadbury


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Business- Cadbury

... Business coursework * How much of Cadbury's success is due to marketing? * How effective is the marketing of the products in relation to the success of Cadbury By Max Flugel I will be writing about how much of Cadbury's success is due to marketing, and how effective the marketing of the products is in relation to the success of Cadbury. To do this I will be looking at things like the 4 P's (place, product, price and promotion) to see how successful Cadbury are and I will also be looking at some of the strategies they use to make people buy their product. John Cadbury opened his shop in 1824 in Birmingham, this was to be the foundation of Cadbury Limited. Now it is one of the world biggest company and the

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