Branding

... University of Latvia Faculty of Modern Languages Department of English Studies Branding Report in Written Communication Riga 2008 Summary This report is based on the presentation, which was created in order to inform the audience about the meaning of brand and branding. We have chosen this topic, because branding has the history of development and it is the actual theme, which is often discussed. I have selected the most interesting information about brands, which may be referred to every person. Introduction Nowadays a consumer might be puzzled by the enormous amount of products and brands. However, the rich variety of brands makes buying things more enjoyable. It also creates the competitive and interesting environment for employees. History of Brands In the field of marketing, brands originated in the nineteenth century with the advent of packaged goods. According to Unilever records, Pears Soap was the world's first registered commercial brand. Around 1900, James Walter Thompson published a house advert explaining trademark advertising,

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