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Assignment for Consumer Behavior.
Member rating: No Rating | Words: | Submitted: Tue Mar 23 2004
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The University of Glamorgan Assignment for Consumer Behavior Student number: 02074036 Year: 2nd year Submitted to: Mr. Blythe Introduction UK is getting old. Europe is getting old. This is one of the most significant trends shaping future demand, yet many of our clients are confused as to its real significance to their business. Unless there is a sudden dramatic increase in the birth rate, or a surge in immigration, this shift towards a sizeable majority of middle-aged and elderly consumers will continue. There seems to be great confusion around what constitutes the 'grey market' within many industry sectors. Some still start with the over-55s, others start at 65. Different generations are lumped together uncritically in a way that would be unthinkable with the youth market as though in these later stage of life we begin to lose our distinguishing characteristics, and blur into a general haze of 'the retired', and then 'the elderly'. On more...
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