As a business advisor to business and organisations across the United Kingdom I have been asked to provide key theories that define business strategy.

... HND Year 2 Business Strategy To: Lecturer David Walsh From: Asad Iqbal Date: 9th March 2005 Subject: Theories of Business Strategy Introduction As a business advisor to business and organisations across the United Kingdom I have been asked to provide key theories that define business strategy. Main Body 1. The Definitions Of Business Strategy There are many definitions to strategy below are some of them George Steiner, a professor of management says * Strategy is that which top management does that is of great importance to the organization. * Strategy refers to basic directional decisions, that is, to purposes and missions. * Strategy consists of the important actions necessary to realize these directions. * Strategy answers the question: What should the organization be doing? * Strategy answers the question: What are the ends we seek and how should we achieve them? B.H. Liddell Hart states the definitions of strategy is "the art of the employment of

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