Apple ipod Marketing Mix

... The Apple Ipod Marketing Mix Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is increasing, as competitors are more aware of the tactics of Apple Ipod i.e. using new features to market their product. During this stage, there are also opportunities for wider distribution, which will result in higher sales. Price Apple Ipod will use cost base method to derive its prices. They will add a 65% profit margin to the cost of the product to gain efficient revenue. Price and quality interactions - In this way, price creates perception of quality. - High price attract an image of quality - This will allow Apple Ipod to increase its market share Promotion By promoting the Apple Ipod this will satisfy the needs of the customers and business. Consumers will gain better understanding of the

want to read more? →