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ANALYSIS OF THE CURRENT STRATEGIC SITUATION FACING MARKS & SPENCER What started as a penny bazaar over 120 years ago grew to be one of the most successful international retail stores and became a household name. However, in the late 1990s there was a drastic turnaround in the otherwise consistently high growth of the organisation. The once multi-million pound profits turned into losses. This case study analysis looks at the reasons why the organisation began to fail, its current situation in the market environment today and options open for it in the future. In the late 1880's the company started by Michael Marks became a huge success and due to its rapid expansion Tom Spencer, previously a cashier, became a partner and Marks & Spencer was formed which showed steady growth. From the initial core competency of value clothing others developed. The value-clothing competency evolved in quality clothing at good prices. Simon...

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