Analysing the wider macro marketing environment and clearly outlining the main opportunities and threats facing our organisation

... Assignment 2: As a Marketing manager of an organisation selling toys, you have been asked by your superior to prepare a report analysing the wider macro marketing environment and clearly outlining the main opportunities and threats facing your organisation. To: Managing Director From: Marketing Manager Subject: Analysing the wider macro marketing environment and clearly outlining the main opportunities and threats facing our organisation Date: Tuesday 20th December Confidential Executive Summary: The term micro-environment denotes the elements that our firm has control of or which we can use in order to gain information that will better help us in our marketing operations. In other words, these are elements that we can manipulate, or used to glean information, in order to provide fuller satisfaction to our customers and be on the constant look out for any opportunities and threats that out company might come face to face with. Our objective of marketing philosophy is to make profits through

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