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Report to: The Heads f Departments Date: 21 January 2005 Prepared by: Edward (Marketing Executive) Report Title: Analysing the Marketing Strategy used by Ikea to Increase the Demand for our Products Most of our marketing strategies in Ikea is about planning. An aspect of this marketing planning is deciding which market segment we are targeting. An analyses of our marketing strategy would be helpful to see where we can make improvements on the methods that we use to increase the demand for our goods here in Ikea. The Marketing Strategy used by Ikea are as follows: Undifferentiated Marketing Strategy. This type of marketing, (also known as mass marketing) is used because our products are launched at all sectors . This strategy is expensive and wasteful, but it is successful for us because all the product suites all our markets segments. There are several ways of combining the analysis of product and market policies. Two of the...

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