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Analysing the Marking Strategy of Walkers Crisps.
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Arandeep Bhullar GCSE Business Studies Analysing the Marking Strategy of Walkers Crisps Introduction In this assignment I will be analysing how Walkers relate to the marketing mix to sell their products which include Doritos, Wotsits and French Fries. The aim is to investigate how Walkers promote and distribute their snack products and where they prefer to trade their products, the place they are sold. Walkers sell a variety of potato snacks and have made its position as the top selling snacks product in Britain and its products are being sold a over 4million packets per day. It can realistically surpass all targets because it is the 'sister-company' of Frito-Lays which is the biggest selling crisp brand in the world, Lays is owned by Pepsi with isn't as successful as coca cola in the beverage industry but sells the most in the potato chip industry. To evaluate the marketing strategy I must consider the 'four P's' which...
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