Amstrad Plc.

... Table of Contents Title.........................................................................Page Table of Contents.......................................................1 Introduction.................................................................2 Organisational Structure and Culture.....................3 Management and Leadership...................................5 Motivational Theories.................................................5 Working with others....................................................6 Conclusion and Recommendation............................7 Appendix........................................................................8 Bibliography................................................................13 AMSTRAD PLC Introduction "Strategy is concerned with matching a firm's resources and capabilities to the opportunities that arise in the external environment (Grant, 1998)." Good strategy is of special interest to all organisations. With good strategy a business has to look at its marketing mix. The marketing mix is designed to meet its customers needs. This assignment will look at the strategy and marketing mix by Amstrad Plc with reference to data collected from Amstrad's website and other books. Amstrad Plc is a manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite products. The company currently operates in Easter Asia and Western Europe. The products and services offered to the citizens in the mentioned areas include the first ever Amstrad PC, the CPC-464 and the first ever satellite dish for Sky, SPX-100. Amstrad went on to launch other

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