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... Nestle Heaven Bar Advert. 1. The URL is on the advert so people can check out the website for more information about the chocolate bar, for example: allergy warnings, ingredients and other versions in the Heaven range. This helps to boost sales as more people will know about the Heaven sub-brand and know what other chocolate bars are currently available. 2. The font of the advert is to promote the chocolate bar by making it sound irresistible to the customers. This is good as better the phrase or slogan is the more people are willing to buy the chocolate bar. 3. This is a picture chocolate bar so people know what to watch out for when they go out shopping if they want to purchase the chocolate bar. It is large and stands out so people can see exactly what it looks like and it makes it easier to find. 4. The Nestle logo
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