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A new retailed business (e.g. Greeting card shop/florist) is opening in your area. Similar businesses already exist in the area and for the new business to be successful a small scale marketing campaign will be necessary.
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- Words:
- 3633
- Submitted:
- Thu Feb 12 2004
... ASSIGNMENT: A new retailed business (e.g. Greeting card shop/florist) is opening in your area. Similar businesses already exist in the area and for the new business to be successful a small scale marketing campaign will be necessary. You will need to investigate: a) the different types of media that would be available for such a campaign b) the market research that could be undertaken to decide upon the marketing campaign c) marketing itself, including promotion and advertising ACTIVITY: Prepare a marketing plan for your campaign. The plan must indicate: a) Alternatives you have considered. b) The reasons for the decisions you have made. INTRODUCTION: The business I have chosen in my project is called "ELEGANCE(tm)". It is a beauty parlour in Edgware Road, in Central London. I have chosen this as the location as there are no beauty parlours in this area, and this may be a good investment. However, there are hairdressers and nail salons scattered all over the area.
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