Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Marketing Report 1. Introduction 1.1 The Task A local manager of a sports shop in Harrow, Janice Reynolds, has decided to start up her own business. She hopes to set up a sole trader sports retail outlet somewhere in the local area. My task will be to research and advise Janice of the market and marketing strategies. She understands that marketing a business deals with many issues, these are: * How to promote the business. * How to compete, while gaining profit, with the other sports shops. * What the other sports shops are doing. * Who the target market should be. * What pricing policy to use. * Products to sell. * Where to locate the business. I will also need to reassure Janice that all these issues are giving a good affect on the local community. Finally that all legal issues are covered and in order. 1.2 Marketing What is the definition of 'marketing'? Here I will research the different definitions of...

To see the full version of this document, and 144,847 others