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- Thu Feb 21 2008
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... Marketing Report 1. Introduction 1.1 The Task A local manager of a sports shop in Harrow, Janice Reynolds, has decided to start up her own business. She hopes to set up a sole trader sports retail outlet somewhere in the local area. My task will be to research and advise Janice of the market and marketing strategies. She understands that marketing a business deals with many issues, these are: * How to promote the business. * How to compete, while gaining profit, with the other sports shops. * What the other sports shops are doing. * Who the target market should be. * What pricing policy to use. * Products to sell. * Where to locate the business. I will also need to reassure Janice that all these issues are giving a good affect on the local community. Finally that all legal issues are covered and in order. 1.2 Marketing What is the definition of 'marketing'? Here I will research the different definitions of
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