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A Comparison of the different approaches to the marketing mix utilisation in the consumer market compared to the farming market.
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HNC BUSINESS Mary Dineen Report Assignment 2 Contents 1. A Comparison of the different approaches to the marketing mix utilisation in the consumer market compared to the farming market. 2. The possibilities of providing a company operative to oversee the application of a farmers first batch of product identifying: a. How this service could be used as a marketing tool b. What differences would be encountered in marketing this service from marketing the product itself. 3. An analysis of the differences in marketing the product abroad compared with the UK. The Marketing Mix The marketing mix is also know as the 4P's The first element of the mix we will look at is the Price element: Key points to consider at each stage of the pricing process are: The external influences on price: * Competitor's prices * Supplier and distributor power/expected profit margins * Government Policy The Internal Influences on Price: * The objectives of the business * Costs * R & D expenditure * Prices of other products in...
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