AVCE Marketing assignment - As part of our marketing assignment we looked into the market of bottled water.

... AVCE MARKETING ASSIGNMENT - TASK 1/PART 1 As part of our marketing assignment we looked into the market of bottled water. We chose this market as the school has started a healthy living campaign and have introduced water vending machines. The school is trying to promote the drinking of bottled water as there are many health benefits in doing so. Yet how did bottled water become such a phenomenon? After all, it appears to be little more than glorified tap water, daintily repackaged to fit the needs of disgruntled dieters everywhere, mislead by twenty-first century media scare tactics like 'your breath will stink if you don't chew Extra' for example, or 'your dieting is in vain if you don't drink bottled water' - the Atkins diet could be to blame for the sudden explosion in tap water. Companies have capitalised on this increased interest, and to ensure maximum profit, Market Research

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