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ACME Company Sales and Marketing Plan for ABC Service Center. Situation Analysis ABC Service Center Inc. is a full line automotive service center based on an affiliated dealer agreement with Bridgestone / Michelin Inc. This dealer agreement allows ABC Service Center Inc. to operate under the Michelin brand name, participate in all national service contracts available thru Michelin, and represent all Michelin products. An affiliated dealer agreement is not a franchise arrangement. Affiliated dealers have access to all products and programs, yet are able to promote all other lines of automotive products as well. ABC Service Center Inc. has been in operation under this agreement with Michelin since 1991. ABC Service Center Inc is a well diversified business. Their revenue(s) is derived from three separate business units including a full line automotive repair service, towing and impound service, and snow removal business. The ABC' have decided to exit this business for a...

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