3.0 MARKETING IN TOURISM

... 3.0 MARKETING IN TOURISM 3.1 What is marketing? * A definition of marketing, as described by the Chartered Institute Of Marketing "Marketing is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably." Chartered Institute Of Marketing * The components of marketing 1. Identifying customer needs i.e. market research 2. Producing a product that meets customers needs 3. Calculating the price that meets customer demand 4. Producing the right quantities to supply customer demand 5. Promoting the product to the customer 6. Distributing the product to the place where it is convenient for the customer to buy it 3.2 Marketing objectives * A definition of objectives, as described by GCSE Business Studies for AQA Jenkins & Hamman - "Statements of the goals that a company wishes to achieve in a given time." * A definition of marketing objectives, this time described by GCSE Business Studies - Wallace & Wallace - "The main objectives of the marketing department." *

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