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External influences Competition All businesses face competition. Competition can be local, national or international. Competition is the main reason why shops close down or expand. The most competitive business will be the most efficient. With 44 stores located in 38 towns around the United Kingdom, Richer sounds still have competitors. Because richer sounds is trying to offer their customers the best value and quality possible and the best customer service, the marketing and sales department sends out a mystery shopper to check upon the local competitors. Three ways which are used to check upon the competition are: * Each store has to check the prices of competitors in their area and fax a weekly competition checklist to Purchasing. * From time to time carrying out official benchmarking exercises when checking the prices advertised by competitors and see how to compare it. * A mystery shopper also visits the competitor's stores to check their...

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