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"You are the CEO of a car manufacturing company and want to set a subsidiary in central and Eastern Europe. What economic and political factors should you be aware of when you make such a decision?
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International Business Caecilia Biérer Email: cmeb2 Topic 4: "You are the CEO of a car manufacturing company and want to set a subsidiary in central and Eastern Europe. What economic and political factors should you be aware of when you make such a decision? "Our major market is Western Europe, and we have chosen this region primarily because of its location, its cheap labour force and profitable government incentives." Tokuichini Uranishi, managing director, Toyota Motor Corporation. (Werner, 2004) Mr Urashini made this statement in 2002 when Toyota just built a new plant in Poland. His comment, made about ten years after the fall of the communism in Central Europe, insinuates the reasoning that most automakers have decided to locate their production plant in Eastern and Central Europe. The restructuring of governments and economies in Central and Eastern Europe has created enormous opportunities for enterprises throughout the world. The most...
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