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Armstrong Corporation is a food products manufacturing company
Member rating: No Rating | Words: | Submitted: Mon Jun 06 2005
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INTRODUCTION Armstrong Corporation is a food products manufacturing company, with products which include ready-to-eat cereals, frozen pies, snack items and carbonated beverages. Funky-Cola is the flagship brand of the carbonated beverage division. Our company has decided to introduce Funky-Cola to the United Kingdom beverage market. In this paper, the market potential and opportunities of the country would be investigated in order to affirm our decision to enter into the UK market. Funky-Cola has been doing very well in our Malaysian market. Our company's sales in the year 2003 amounted to over RM2 billion, with Funky-Cola contributing 25% of the overall revenues. Because of this strong performance, our company believes that Funky-Cola has the potential to be successful in a foreign country. We have pooled together our company's resources to make a thorough research on the UK market and the R&D department is working towards extending our product line in order to adapt...
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