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Prof. Tsaliki Persefoni, Dr B U S I N E S S E C O N O M I C S Course Assignment "ASI" LTD CONTENT 1. Abstract 2. Description of the company - "ASI" LTD 2.1. History 2.2. Activities 2.3. Structure 3. Microeconomic Analysis 3.1 Description of the media and advertising market 3.2 Description of the construction industry 3.3 Direct and indirect competition 3.4 Pricing and distribution policy 3.5 PR and advertising 4. Macroeconomics 4.1The macroeconomic environment in Bulgaria 4.2.What is the cost of making legal business in Bulgaria? 5. Competitive strategy for "ASI" Ltd. 5.1 SWOT Analysis 5.2 Setting short term and Long term objectives 5.3 Proposing ways for implementation 6. Attachments 7. References ABSTRACT "ASI" Ltd. is a privately owned company that publishes a newspaper for construction and architecture, a business style magazine and consults construction trade companies in their PR and marketing strategies. As following the positive trends in the macroeconomic indicators and the development of the construction business, it becomes obvious that there is a room for enlargement...

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