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The current and future prospects of Virgin Introduction Virgin is one of the most established brands in Britain and also now becoming the first global brand name of the 21st century. Virgin began in the 1970's with a student magazine and small mail order record company. From then on Virgin kept on evolving years after years. This organisation has many products and services it offers from planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines and many more. They have formed 200 companies worldwide, employing over 25,000 people. The particular product that I'm going into is Virgin Atlantic, which operates in the airline industry. Industry Structure Analysis To examine the competition in this industry, the best model for this is Michael Porter's Five Forces Model. Porter describes that there are five forces that determine industry attractiveness and long-run industry profitability. These five competitive forces are: - The threat of entry...

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