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SWOT and PEST Analysis for Cadbury's To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Cadbury's. SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into Cadbury's current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats. STRENGTHS * Large established business * Good reputation * Wide portfolio of products * Good advertising (Coronation St) * Large target market OPPORTUNITIES * Sponsorship for sporting events * Diversify into a different market * Expand Nationally * Promote using large marketing strategies THREATS * Cadbury's main competitor Nestle launching a new product * More companies diversifying into the chocolate market * A large price war, taking Cadbury's off the market WEAKNESSES * Unmotivated staff in the work place * Too big a demand for...

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