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Strategy Analysis for Bluebird Toys PLC Regarding the Collapse of Communism in Eastern Europe
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| Submitted: Thu Jul 11 2002
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To: Mary Collis From: Jaskaren k Dhaliwal Title: Bluebird Toys Plc. Date: 19/02/02 1. Terms of reference This report will focus on the following: - * The major implications for businesses in Western Europe following the fall of the eastern European communist governments in 1989 and 1990. * The key implications for the future strategy of Bluebird Toys of the changes currently taking place in Europe. * A demographic, economic and cultural profile of a potential new East European entrant to the EU with an evaluation of the suitability of the selected country as a possible production location for Bluebird. * Provide an evaluation of the possible advantages and disadvantages to Bluebird toys of EU enlargement. 2. Introduction 2.1 Prior to 1998-99 Eastern Europe was a satellite of the former Soviet Union. It was a dependant of on the former Soviet Union. The government was non democratic. There was a lot of influence by media how the state was controlled. Soviet military power was...
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