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Pestel Pestel is analysing the external factors that may present opportunities or threats to a business. These are all generally considered to be outside the control of the business although many, business will go to great lengths to try and control them. The Pestel analysis particularly identifies key dangers that are taking place which influence the organisation in the future. The acronym stands for: Political Economic Social Technological Environment Legal Political The political factors that may affect a business may include a) War b) IRA attacks c) Elections d) Privatisation policy e) Influence of the EU 'harmonisation' - Encourages competition - market should work more efficiently f) Compliance - More willing to abolish paper work to government (red tape) - Competitive law - Labour law - Product standards - Environmental law - Planning law Nike is not likely to be affected by any political factors apart from war. As a war will affect what people buy and spend their money on. As people will want to save all...

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