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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political, economic, social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations, which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for instance the rate of interest rates rising depressing businesses, causing redundancies and lower spending levels Social factors changes include changing lifestyles and attitudes. The increase in women leaving work. , Also leading to the need for-time saving produces for home Technological factors involves changes as the public see it, this creates opportunities for the new products and product improvements and marketing techniques such as the Internet, e-commerce. Political factors within Sony Political factors can have a direct impact on the way Sony...

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