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PESTanalysis report for two leisure firms.  

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PEST analysis report for two leisure firms: Introduction: I was asked to prepare a PEST (political, economical, sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political, economical, sociological and technological factors and will then draw conclusions based on my analytical report. To prepare a PEST analysis report on my chosen firms, I had to research and analyse the leisure industry market as a whole. PEST Analysis of the Leisure Industry in the UK: Before starting to analyse the PEST factors that affect the leisure industry as a whole I would like to give a definition and explain the PEST Analysis. The below statement defines PEST. "All the external political,...

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