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American University in Cairo MBA Program Summer 2004 MGMT 519 ONSET VENTURES Group: Ashraf Ayad Rasha Galal Maria Abouseif Mahmoud El Gallad Mohamed Khalil Onset Ventures ONSET was founded in 1984 on a well- thought analysis of the VC industry. It was intrigued with the process of starting and growing new businesses. ONSET distinguished itself from its competitors by its investment focus. ONSET focused on initial and follow-on investments in seed stage projects because returns are more profitable at this stage. The main risks ONSET faced were technical and marketing risks. ONSET had its own adopted model for assessing opportunities in venture capital market, this model included:- * ONSET won't lead a start-up in an industry where they don't have the ability to reinvent a business model. Accordingly ONSET won't try to invest in a niche that is entirely new to it. We agree with this point, as the risk will be minimised if...

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