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One thing that really impressed me about Southwest was their ability to maintain high profits and maintain a high customer base even after
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1. What three things impress you most about this company? One thing that really impressed me about Southwest was their ability to maintain high profits and maintain a high customer base even after the September 11 attacks and 2002 recession. Another impressive attribute is the fact that they can keep their prices very low and affordable to customers. The last thing that really impressed me about Southwest Airlines was their management system. Their motto that employees are equal to upper management seemed to me a risky approach, but for Southwest it was a very brilliant and profitable idea. 2. Do a SWOT analysis. (See Exhibit 1 for analysis) STRENGTH * Major profitable airline company since September 11, terror attack * Lower prices than competitors * Friendly service * Short air travel between two cities * Upside-down pyramid management system * Plenty of daily flights * Entertainment for passengers WEAKNESS * Only flies to 29 states * Cannot compete with larger...
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