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McDonalds doesn't just take advantage of a world that exists for the benefit of business, but, more than most other corporations, is active in constructing and enforcing that world. McDonalds targets its advertising at children as young as two, the importance, not just to McDonalds, but to the economy generally, of nurturing emotional identification with corporate imagery, cannot be underestimated. Two year olds have little chance of differentiating between family and friends with whom it may be constructive to develop a reciprocal emotional solidarity, and an imaginary clown that exists only to increase McDonald's profit margins. The relentless targeting of Ronald McDonald images at young children is a form of abuse, extremely manipulative, McDonalds (and other advertising) prepares children for a lifetime of cultural meaning determined by capital. McDonalds increasingly enjoys a mutually beneficial relationship with state education systems. This can involve advertising, corporate talks, 'career advice' and McDonalds also provides...

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