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Marketing Plan: Handywares Plc. Handywares is a British based homeware company selling door to door through a network of agents. Business is going well in their UK domestic market and they have decided to expand into Europe. To do this we have drawn up this marketing plan. The aim of this plan is to attempt to 'predict the future through studying the past'* This plan will attempt to cover all aspects of the process of entering a new market though the following areas: 1. Understand your industry, not just your product 2. Identify your target market. 3. Identify your competition 4. Establish your pricing, distribution and product positioning 5. Identify the one, single, correct marketing concept for you Mission (or vision) statement: Initially it is important to state the company's mission statement as this will govern and guide our decisions through the marketing plan. The Handywares Mission statement is as follows:* Situation analysis: Handywares is a British based firm selling homeware...

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