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Japanese Car Industry in a Business Context.
Member rating: No Rating | Words: | Submitted: Tue Feb 24 2004
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Japanese Car Industry in a Business Context Executive Summary External business environment has been particularly important for the industry. This study aims to apply PESTE model to examine the different impact of external influences on Japanese car industry. The first section aims to model PESTE analysis of Japanese car industry on the external environment including political factor, economic factor, social-cultural factor, technological factor and ecological factor. There are three key factors economic factor that is determinant to the development of Japanese car industry: economic, technological and ecological factor. In combination, these factors form the basis of the opportunities and threat that Japanese car industry has to face in the competitive environment. The second section develops three scenarios planning for Japanese car industry on the basis of three key factors: optimistic scenario, pessimistic scenario, and a middle of the road one. TABLE OF CONTENTS 1.0 Introduction 2.0 PESTE Analysis 2.1 Political factor 2.2 Economic factor 2.3 Socio-cultural 2.4 Technological factor 2.5...
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