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Is the Watch Industry dominated by an Oligopoly which is beneficial to both firms and consumers?
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Is the Watch Industry dominated by an Oligopoly*, which is beneficial to both firms and consumers? *= See glossary for meanings. Hypothesis I believe that the watch industry is dominated by an oligopoly, which is beneficial to both firms and consumers. The watch firms are both price makers*, which is good for the watch firms, and price takers*, which is good for consumers. Aim In this investigation I shall be examining the watch industry. I will use a Mintel report of the watch industry produced in 1995 and information worksheets to test my hypothesis. Findings and Application of Theories Five companies, or the 'C5 ratio', dominate the watch industry. They have 40% of the market share* (see fig.1.). Zeon Ltd. is the market leader*. There have been no recent take-overs or mergers in the watch industry, so the market leadership is slight. The growth of the industry has been organic*. Brand Parent Company Market Share % Zeon Zeon...
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