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Content Page 1. Introduction P.2 2. Marketing Analysis of Japan P.3 3. Marketing Analysis of Russia P.5 4. Marketing Analysis of South Africa P.7 5. Marketing and Media Strategy P.9 6. Conclusion P.10 7. Reference P.11 8. Appendix P.12 Introduction LOUIStylez, a well-established beauty enterprise was founded in 1989 in London as a small hairdressing salon in the heart of Soho. Over the years it grew to become one of the most respectable and recognised brand names in the world of hairdressing and beautification. Offering their state-of-the-art contemporary services to middle and upper-middle class individuals between 20 and 35 year old, LOUIStylez managed to open more than 35 salons in the UK. Through their dedicated franchising program and successful performance, LOUIStylez is constantly looking for opportunities to enter new markets. Unlike the majority of franchisees who provide only brand name, equipment and professional cosmetics, LOUIStylez offer in addition a design development, free of charge training on marketing, psychology, management and...

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