If Carphone Warehouse was considering opening a new store, they would have to take into account many factors of location
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External Influences Competition All businesses including Carphone Warehouse face some kind of competition from others as they try to win and retain customers. (Based on Motorola L6 on pay as you go) Name of Company- Carphone Warehouse Price- £69.99- £119.99 Special Offers- Reduced prices on a lot of items Goods/services- Mobile Phones, accessories, house phones, mp3/iPod and gaming Unique selling points- Well known, trusted company, sponsors of Big Brother. Other- Name of Competitor- Phones4U Price- £69.95 Special Offers- Refurbished Phone Deals Goods/Services- Mobile Phones/ accessories and House Phones Unique selling points- Well known advertisements. Other- Name of competitor- The Link Price- £79.99 - £99.99 Special Offers- lowered prices Goods/Services- Mobile Phones, accessories, house phones, mp3/iPod and portable games Unique selling points- Celebrity endorsed advertisements (Based on Motorola V3 on pay as you go) Name Of Company- Carphone Warehouse Price- £119.99- £149.99 Special Offers- Free Delivery Goods/services- Mobile Phones, accessories, house phones, mp3/iPod and gaming Unique selling points- Well known, trusted company Other- Name of Competitor- Phones4U Price- £119.99 Special Offers- N/A Goods/Services- Mobile Phones/ accessories and House Phones Unique...


