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Identify the main external influences on your two chosen businesses including references to competitors, economic and environmental constraints.
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Task D1 Identify the main external influences on your two chosen businesses including references to competitors, economic and environmental constraints. Ikea External influences are factors outside of the business that affect the business, and it has no control over them. Competition Ikea have got many competitors nearby but this does not have a major affect on them as they are constantly competing on prices, quality, availability and their product range. They have got many different competitors selling the same types of products as them; their main competitors are B&Q, Homebase, Argos, DFS, and Toys R US. These businesses are in similar markets and have a similar kind of product range as Ikea. With Argos Ikea mainly compete on furniture and DIY goods, which are quite similar to Ikea's products. DFS are also competitors of Ikea; with DFS Ikea compete on different types of furniture ranges. Toys R US are competitors of Ikea as well, Ikea compete...
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