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GCSE Applied Business Strand D Theory
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- Words:
- 1316
- Submitted:
- Mon Oct 01 2007
- Mark submitted by Author:
... IDENTIFY THE MAIN EXTERNAL INFLUENCES ON THE TWO CHOSEN BUSINESSES, INCLUDING REFERENCE TO COMPETITORS, ECONOMIC CONDITIONS AND ENVIRONMENTAL CONSTRAINTS ASDA STORES LTD COMPETITORS As a large national supermarket, Asda has many competitors including Safeway plc, Wm Morrison Supermarkets PLC, J Sainsbury plc, Sommerfield plc and Tesco plc. These are all grocery retailers and Asda has many other competitors. http://www.competition-commission.org.uk/rep_pub/reports/2003/481safeway.htm#summary tells us that Tescos is the largest grocery retailer in the UK with Sainsbury's 2nd, Asda 3rd, Safeway 4th, Sommerfield 5th and Morrison's 6th. Asda faces national and local competition. National Competition refers to any business competing for the same customers, within the same nation. In Asda's case any businesses competing for the same customers within the UK (England Scotland and Wales); national competitors are the main competitors for Asda. Tescos, Sainsbury's, Safeway, Sommerfield and Morrison are the five main national competitors for Asda. Any supermarket in the UK is a potential competitor of Asda; however the larger
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