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Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers  

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Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market payments that are lower than the costs of production, forcing them into a cycle of poverty and debt Without urgent action, 25 million coffee growers' face ruin. The knock-on effects for national economies are just as catastrophic. 30 years ago, LEDCs received around 30% of the total value of international coffee sales. Today, this has slumped to just 10%. As export earnings from coffee shrink, national economies fail and the first casualties are government education and health budgets. Coffee is a multi-million dollar industry, but the profits don't go to the people...

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