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Economies of Scale - Retailing Aim - During this investigation I will identify the economies of scale earned by a large firm and compare them with a small firm. To make it a fair comparison I have chosen two firms associated with the same market. These are Waitrose, and a small family owned village shop, Beaconsfield Stores. Both of these sell groceries, which will make it easier to directly compare between them. Both these firms make a range of goods including, fruit and vegetables, tinned products, drinks and canned food. When looking at both shops I could clearly see that the different areas covered by the products sold were very similar but the main difference was the range of products within any area, e.g. although both stores sold cat food Beaconsfield may only have one or two flavours, whereas Waitrose stocks many. Some of the advantages enjoyed by Waitrose include buying in bulk,...

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