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E4: identify and explain the external influences affecting the development of the marketing strategy:
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E4: identify and explain the external influences affecting the development of the marketing strategy: Pest (political, economic, social, technological) Analysis POLITCAL: This is concerned how political developments, regionally, nationally, and internationally might effect my product. It might include a consideration of legislation, such as consumer laws, regulation, such as control of water companies, political pressures and the government's view of certain activities. All these policies are set up by the government which can have a major impact on the operation of my product. The ingredients of my product must be stated outside the bottle (wrapper) which will be telling consumers exactly what ingredients does my product contain. Also if lets say the bottle contains 380 ml of drink, it than must have exactly the exact amount of drink inside the bottle, as the weights and measures acts 1963 and 1985 states- "Legislation making it illegal to sell goods below their stated weight or...
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