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E-bay: an analysis of future management challenges within the world of e-commerce
Member rating: No Rating | Words: | Submitted: Thu Mar 24 2005
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TABLE OF CONTENTS 1. Introduction 2. Company Overview 3. SWOT Analysis (Table 1) 3.1. Strengths 3.2. Weaknesses 3.3. Opportunities 3.4. Threats 4. PEST Analysis (Table 2) 4.1 Political 4.2 Economic 4.3 Social 4.4 Technological 5. Current Market Position 6. Target Markets 7. Competition 8. Existence in Ten Years? 9. Future Strategies 10. Bibliography 1. Introduction This paper will analyze the current market position, opportunities and potential, the external influences and describe possible strategies for eBay. It will do so with the aid strategic analysis such as SWOT and PEST. 2. Company Overview eBay Inc. owns operates eBay.com and subsidiaries all around the world, creating an online person-to-person auction community. They have a market share of approximately 88%. The predicted revenue for the fiscal year 2004 totals to $ 3 billion. In 2002, eBay had 62 million registered users, who can buy and sell goods in more than 18,000 categories. Their headquarters are in San Jose, California but they have also opened sites in Europe,...
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