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Demand for Mobile Phones Where Figure x.x is mentioned, a graph was inserted. All of the graphs were taken from Oftel's web site @ www.oftel.gov.uk. Introduction This project will concentrate on analysing the factors affecting the demand of mobile telephony products. The case study that will be included is the current state of the UK mobile telecommunications market. The operators under examination are to be the four major operators in the UK: BTCellnet, One2one, Orange and Vodafone. Case Study As mentioned above, the case study for this project is to be based on the current state of the UK mobile telecommunications market and the performance of its four consumer operators. Before this can be discussed, however, it is important to understand how mobile telephony has developed over the past decade. Up until about six years ago, consumer mobile telephony was carried over analogue transmissions. Analogue transmissions are basically just radio waves,...

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