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Creating a Limited Liability Co. to import coffee into Ukraine directly. Economic and financial analysis
Member rating: No Rating | Words: | Submitted: Mon Dec 11 2006
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The company I'm planning to create is a Limited Liability which exports roasted and ground coffee directly, purchases coffee beans directly from the manufacturer in Brazil, Colombia (top coffee producing countries), then sells overseas. The given Export Management Company (EMC) is an independent firm which functions as an exclusive export sales department, representing the product along with various non-competitive manufacturers and operating on a commission basis. As the world coffee market is a quite developed one, the company should use the adaptation strategy when entering the market to coordination the company's operation with the existing market environment. The company establishes a strong foreign distribution system, hires experts on business conditions abroad and focuses on Ukraine as a country to export into with further opportunities of growth. Ukraine is chosen to be the targeted country because it is a developing country of Eastern Europe where coffee market has a great...
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